Always have, always will. I believe nothing is impossible, and have a constant desire to make things happen. Every time I've been told "It can't be done," I embrace the opportunity and go for it. As creatives, that’s what we do. We find creative solutions to problems, it does not matter if it’s in the shape of an ad campaign, a new product or service, a new platform, or something completely different. We are problem solvers, and it is our different ways of thinking and our unique ways of seeing the world that help us create new solutions to what most people consider ‘impossible’.

I guess that must be one of the reasons why I fell in love with advertising before I even grasped the concept that it was an actual business. At 13 years old most girls bought magazines for makeup tips and the free posters of their favorite boy bands, but I was naturally drawn towards the ads. I'd look at what I considered to be works of art trying to speak to me, in a somewhat similar way that music speaks to people, and wondered why I loved them or hated them, and how I could make them better. I loved how they made me feel, and I wanted to make people feel something as well. I started redesigning ads at a very young age, and eventually advertising became one of my 3 passions in life (besides making music and flying airplanes). I eventually became Publicity Chairman in high school for two years, until I moved to Europe for university and started an undergraduate program in Aerospace Engineering in The Netherlands.

I’ve witnessed the potential the industry has to become something truly extraordinary. And since I like to be part of the action, I'm constantly present and active at events which are constantly redefining our industry, like Advertising Week (NY and Europe), Creative Week, ADC events, the 3% Conference in San Francisco, the Web and START Summits in Europe and NYC, Female Entrepreneurs, JWT's Differenter events, as well as Porftolio Nights (Sid Lee, McCann, Miami Ad School...).

I’m the type of Creative that can’t stop thinking about ideas and how to bring them to life. Since 2009, I couldn’t stand witnessing how the rise of mobile began to consume people as it distracted, interrupted, interfered, and eventually tried to replace real experiences. Since my very first brief, I’ve place people at the focus of the creative strategy—instead of media deliverables and techy trends—to deliver meaningful experiences. For this, it’s been important to understand new technologies and know how and when to use them to create real, meaningful, elevated experiences. As my fascination with digital took off, I became involved in many amazing projects that challenged the ways we use technology. Exploring new ways to use technology has opened new opportunities for new platforms to communicate the right message and deliver a meaningful experience. The importance of creating new platforms to deliver compelling experiences has been extremely important for brands, as these give customers more freedom and control, which ultimately empower both customers and brands. I knew there was something bigger that captivated my creative spirit.

I’ve always been passionate about solving problems in new, innovative ways, and I’m known for “putting the cherry on top.” Around 2015, I began to focus on innovative problem solving, and worked closely with brands across multiple industries to help identify their real business problems and look for unique, new ways to come up with real-world solutions which are not always in the shape of a campaign, product, platform, or service. This is creative thinking at its finest, when ideas pour like sunlight flooding an empty room, giving it shape, depth, and meaning. It’s this approach which has helped brands deliver on their true values and build long-term relationships with their customers. Because when we expand our thinking outside the traditional approach, we discover a new world full of endless possibilities. That’s why we must always remain fearless, dare to break a few rules, and learn to shake things up to make what seems impossible, happen.