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IT'S ALL ROCKET SCIENCE

Creating innovative solutions.

  • KATHY RUIZ
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  • PUBLICATIONS
  • EXPERIENCE / EDUCATION
  • CONTACT

Get Real - Dove's 'Real Beauty' Campaign Struggles to Catch Up with Today's Perception of Beauty

Dear Dove, 

You've come a long way from your moisturizing beauty bars and body lotion. For the past 10 years you've set yourself as a beauty ambassador with a mission to make women feel beautiful, and everyone around the world thanks you for that. But we don't want to feel beautiful. We want to be bold. We want to inspire. We want to be taken seriously. 

Sincerely, 

 

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Thursday 04.09.15
Posted by Kathy Ruiz
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