THE CHALLENGE
Show how Benadryl helps you get ready for allergy season.

THE OPPORTUNITY
Show how Benadryl helps key influencers stay amazing during allergy season, featuring key product benefits.

THE OUTCOME
We partnered with Bustle and a few key influencers to make a series of videos and social media posts which offered tips and recommendations to get ready for allergy season.

The first series was with social media influencer Steffy Degreff, where she welcomed up in her Brooklyn home to share her favorite tips on how she gets more ‘me time’ — instead of ‘down time’ — during allergy season.

Another series was with Liz Kamarul, where we followed her to her favorite thrift stores along the streets of New Orleans to find the ultimate pieces for her latest home renovation.

Work done in collaboration with UM, NY | www.umww.com