THE CHALLENGE
Capital One’s main challenge was to be recognized as a tech leader in the financial industry. We identified this opportunity, and took on the challenge by using an innovative problem-solving approach that showed our true capabilities as an agency.

THE OPPORTUNITY
We pitched an amazing consumer journey which involved launching a new product + platform targeting students as a key audience. This helped us reach prospect clients in new ways by providing new education tools on the power of credit, simplifying customer acquisition, enabling customer retention, and overall designing a better experience using innovative tools to assist students in their credit journey.

THE OUTCOME
The client was all in for it. We got to redesign a new Capital One Journey credit card for this particular audience, with a beautiful and modern minimalistic design that hints towards the consumer’s credit journey. This project allowed us to gain incredible insights, which led us to expand our student reach through two other Capital One products, including additional credit cards geared towards students.

Work done in collaboration with RAPP, NY | www.rapp.com