THE CHALLENGE
Make Converse relevant again to an evolving consumer who’s exposed to constantly changing trends.

THE OPPORTUNITY
Converse owners take pride in their shoes because they clearly depict the essence of their personality. In a time when customization is booming, let’s show that the greatest way to customize a product you love is by letting the product show the world who you are.

THE OUTCOME
Every person has an amazing story that matches their unique sense of style. They put on their shoes and go places, making their stories bigger and leaving their print on others' lives along the way. With Converse, your shoes tell your stories. Because they're made by you. 

Work done in collaboration with Anomaly, NY | www.anomaly.com