THE CHALLENGE
Introduce Coca-Cola’s latest Fanta Beach flavors within 5 seconds.

THE OPPORTUNITY
Show snippets of ‘unexpected’ events that could interfere with fun times, and how quick thinking can turn things around in a second to continue the fun.

THE OUTCOME
Using the Fanta characters, we came up with short stories that would bring fun, playful characters to life as they enjoyed the new flavors, used their imagination, and kept the good times rolling. 

Work done in collaboration with Ogilvy, Paris | www.ogilvy.com