THE CHALLENGE
Monavida, a Dutch e-commerce site that specializes in undergarments for women, wanted to enter the American market and was looking to build a new brand tailored to the American consumer.

THE OPPORTUNITY
The company offered products for women looking for real support, but it didn’t have a brand and needed to find its voice, especially when entering the American market. The new brand needed to resonate with American women, understand and address their needs, and stand out from the clutter.

THE OUTCOME
The rebranding resulted in ‘Forget Your Bra’, a new brand tailored to American women that delivers real support, true comfort, and seamless wear for women of all sizes. New brand guidelines were created, a brand strategy was implemented, and a top-of-the line fully adaptive site delivered an elevated customer experience.