THE CHALLENGE
After years of being one of the signature snacks filling American homes with authentic flavor, many could remember the taste, yet struggled to call John Wm. Macy’s yummy snacks by their name.

THE OPPORTUNITY
To maintain family tradition — and family recipe — we worked closely with our client to make sure we brought out the brand’s realness and authenticity into the homes of its customers.

THE OUTCOME
Our rebranding of ”These are the ones” reassures John Wm. Macy’s is the flavor everyone loves, and the name everyone’s got on the tip of their tongues.

Work done in collaboration with Favorite Shirt, NY | www.favoriteshirt.co