THE CHALLENGE
Show that The Lincoln Motor Company is more than just genius engineering and beautiful machines.

THE OPPORTUNITY
Bring forward the human element behind Lincoln’s vehicles.

THE OUTCOME
A campaign which features “the human side” of engineering by showing how each feature stimulates the senses, making every ride a unique driving experience. The campaign consisted of videos which elegantly portrayed the beauty of each feature and how it appeals to each of the 5 senses, as well as digital expansions that inspired curiosity and invited the audience to a stimulating online experience where each sense was stimulated.

Work done in collaboration with Hudson Rouge, NY | www.hudsonrouge.com