THE CHALLENGE
Introduce Neutrogena’s Hydro Boost line of skin care + makeup products to the Hispanic market.

THE OPPORTUNITY
Show how Neutorgena’s Hydro Boost line of products takes hydration to the “Next Level” this summer, restoring skin’s moisture and radiance, as Latin American influencers make them part of their beauty routine.

THE OUTCOME
We partnered with Clarissa Molina (Miss Dominican Republic 2015) to feature Neutrogena’s Hydro Boost line as she prepped for the summer’s Premios Juventud 2018, highlighting Neutrogena’s Hydro Boost product benefits by showing how they help take your skin prep to the ‘Next Level’! Videos leading to the day of Premios Juventud 2018 featured Clarissa taking different aspects of her prep for PJ to the “Next Level”, including her workout routine, improv skills, working the camera, relaxing, and more. The videos were broadcasted via Univision, as well as online and social media. Exclusive content was also created for social media platforms.

Work done in collaboration with UM, NY | www.umww.com