THE CHALLENGE
Outschool, the world’s largest online learning platform with over 140K live online classes, connects teachers and kids across the world. When the world started to embrace online learning on 2020, Outschool needed its core values shine through and make the world know it exists to “Set Learning Free”.

THE OPPORTUNITY
I joined Outschool in 2022 to help launch the new brand and designed Outschool’s “World of Wonder” (WOW) campaign to highlight Outschool’s key value propositions, including the wide variety of subjects it offers and the incredible learning flexibility it provides, and add the “WOW” factor it deserves.

THE OUTCOME
The campaign consisted of multiple videos that launched online and on TV, in addition to creative to build on online and social expansions, as well as print, DM, and other mediums. The campaign included a seasonal messaging for the summer months, as well as back to school, with new creative to expand Outschool’s “World of Wonder”.

Work done in collaboration with Outschool | www.outschool.com