THE CHALLENGE
For the first time ever, Pepsi wanted to bring the best side of its audience and show it in real-time.

THE OPPORTUNITY
We proposed a new website redesign, the first website ever to feature a live feed section populated by real-time social media posts from people using the #pepsi hashtag.

THE OUTCOME
We launched the new site together with celebrities that encapsulate the brand’s essence, including Beyonce and Sofia Vergara. Together, we created a powerful ad for Pepsi Pulse to challenge conceptions and show the world the best side of Pepsi’s audience.

Work done in collaboration with Organic, NY | www.organic.com