THE CHALLENGE
Make Converse relevant again to an evolving consumer who’s exposed to constantly changing trends.
THE OPPORTUNITY
Converse owners take pride in their shoes because they clearly depict the essence of their personality. In a time when customization is booming, let’s show that the greatest way to customize a product you love is by letting the product show the world who you are.
THE OUTCOME
Every person has an amazing story that matches their unique sense of style. They put on their shoes and go places, making their stories bigger and leaving their print on others' lives along the way. With Converse, your shoes tell your stories. Because they're made by you.
Work done in collaboration with Anomaly, NY | www.anomaly.com
THE CHALLENGE
Capital One’s main challenge was to be recognized as a tech leader in the financial industry. We identified this opportunity, and took on the challenge by using an innovative problem-solving approach that showed our true capabilities as an agency.
THE OPPORTUNITY
We pitched an amazing consumer journey which involved launching a new product + platform targeting students as a key audience. This helped us reach prospect clients in new ways by providing new education tools on the power of credit, simplifying customer acquisition, enabling customer retention, and overall designing a better experience using innovative tools to assist students in their credit journey.
THE OUTCOME
The client was all in for it. We got to redesign a new Capital One Journey credit card for this particular audience, with a beautiful and modern minimalistic design that hints towards the consumer’s credit journey. This project allowed us to gain incredible insights, which led us to expand our student reach through two other Capital One products, including additional credit cards geared towards students.
Work done in collaboration with RAPP, NY | www.rapp.com
THE CHALLENGE
Moving into a new home or office is always a challenge. You never know what’s going to fit and look the best, and it’s difficult to envision it when your only option is seeing the actual product in-store.
THE OPPORTUNITY
We wanted to make new beginnings easier, and make moving into a new space easy, exciting, and overall a simple and happy experience. To do this, we needed to eliminate the challenges that got in the way of this, and looked into technology for support.
THE OUTCOME
We designed IKEA’s first prototype with 3D mapping technology that could map out the new space on your device, so you could test how different IKEA products would look in your new space in real-time. From living rooms, bedrooms, dining rooms, and offices, people would be able to customize each space in real time, save and share their spaces in social media, and order each product online with just one click.
Work done in collaboration with NVRLND, NY | www.nvrlnd.co
THE CHALLENGE
Outschool, the world’s largest online learning platform with over 140K live online classes, connects teachers and kids across the world. When the world started to embrace online learning on 2020, Outschool needed its core values shine through and make the world know it exists to “Set Learning Free”.
THE OPPORTUNITY
I joined Outschool in 2022 to help launch the new brand and designed Outschool’s “World of Wonder” (WOW) campaign to highlight Outschool’s key value propositions, including the wide variety of subjects it offers and the incredible learning flexibility it provides, and add the “WOW” factor it deserves.
THE OUTCOME
The campaign consisted of multiple videos that launched online and on TV, in addition to creative to build on online and social expansions, as well as print, DM, and other mediums. The campaign included a seasonal messaging for the summer months, as well as back to school, with new creative to expand Outschool’s “World of Wonder”.
Work done in collaboration with Outschool | www.outschool.com
THE CHALLENGE
Introduce Neutrogena’s Hydro Boost line of skin care + makeup products to the Hispanic market.
THE OPPORTUNITY
Show how Neutorgena’s Hydro Boost line of products takes hydration to the “Next Level” this summer, restoring skin’s moisture and radiance, as Latin American influencers make them part of their beauty routine.
THE OUTCOME
We partnered with Clarissa Molina (Miss Dominican Republic 2015) to feature Neutrogena’s Hydro Boost line as she prepped for the summer’s Premios Juventud 2018, highlighting Neutrogena’s Hydro Boost product benefits by showing how they help take your skin prep to the ‘Next Level’! Videos leading to the day of Premios Juventud 2018 featured Clarissa taking different aspects of her prep for PJ to the “Next Level”, including her workout routine, improv skills, working the camera, relaxing, and more. The videos were broadcasted via Univision, as well as online and social media. Exclusive content was also created for social media platforms.
Work done in collaboration with UM, NY | www.umww.com
THE CHALLENGE
T Mobile’s unique selling point has always been it's no-contract policy, but it’s never the focus in its campaigns.
THE OPPORTUNITY
Let’s use the Super Bowl as an opportunity to show the benefits of having no contract.
THE OUTCOME
For 2014's Super Bowl, we teamed up with one of the most popular players with no pro contract for that year: Tim Tebow. There were three 30-second spots featuring Tebow embracing a life with no contract.
Work done in collaboration with Big Fuel, LLC, NY | www.bigfuel.com
THE CHALLENGE
The new brand manifesto, "The Human Side of Engineering", needed to be translated into the launch of the new Lincoln MKX.
THE OPPORTUNITY
Matthew McConaughey has been the brand ambassador for Lincoln for some time. He took part of a beautiful story where each feature was personified into an intriguing character and where they all came together to elaborate on the brand’s ‘human’ approach.
THE OUTCOME
The campaign consisted of videos featuring Matthew and the new characters, as well as digital expansions where the characters introduced each feature and helped you customize your own vehicle, as well as out of home installations where you could immerse yourself in the ultimate ‘man and machine’ experience.
Work done in collaboration with Hudson Rouge, NY | www.hudsonrouge.com
THE CHALLENGE
Show that The Lincoln Motor Company is more than just genius engineering and beautiful machines.
THE OPPORTUNITY
Bring forward the human element behind Lincoln’s vehicles.
THE OUTCOME
A campaign which features “the human side” of engineering by showing how each feature stimulates the senses, making every ride a unique driving experience. The campaign consisted of videos which elegantly portrayed the beauty of each feature and how it appeals to each of the 5 senses, as well as digital expansions that inspired curiosity and invited the audience to a stimulating online experience where each sense was stimulated.
Work done in collaboration with Hudson Rouge, NY | www.hudsonrouge.com
THE CHALLENGE
For the first time ever, Pepsi wanted to bring the best side of its audience and show it in real-time.
THE OPPORTUNITY
We proposed a new website redesign, the first website ever to feature a live feed section populated by real-time social media posts from people using the #pepsi hashtag.
THE OUTCOME
We launched the new site together with celebrities that encapsulate the brand’s essence, including Beyonce and Sofia Vergara. Together, we created a powerful ad for Pepsi Pulse to challenge conceptions and show the world the best side of Pepsi’s audience.
Work done in collaboration with Organic, NY | www.organic.com
THE CHALLENGE
Make Verizon part of the big conversation during Fashion Rocks, a prominent event where fashion, music, and celebrities take the stage during Fashion Week, in a relevant and innovating way.
THE OPPORTUNITY
Design and create the first-ever outfit made of real-time imprint designed by social media users virtually present at the event, and feature it at the end of the event as the ‘great finale’.
THE OUTCOME
In Fashion Week 2014, Verizon put on the event Fashion Rocks at Brooklyn’s Barclays Center. Ryan Seacrest hosted the show, while performers like Afrojack, Duran Duran, Jennifer Lopez, KIS, Miranda Lambert, Nico & Vinz, Pitbull, Rita Ora, The Band Perry and Usher entertained the crowd. From the start of the show at 8pm to it’s finish at 11, viewers both at the event itself as well as those watching on their TV’s were tweeting and re-tweeting their socially cast votes for their personal favorite musicians. Each individual vote was gathered into an algorithm, developed by LA based Influxis, which was used to create a fabric print design that came into creation as the votes streamed in. As the tweets were received, the design was being printed in real time. Five yards of continuous fabric reflected 3 hours of live tweets and social information, resulting in a quite beautiful design that we printed on Silk Habotai which would be then passed on to Project Runway winner Christian Siriano for him to design and one of a kind gown to represent the event and concept of real-time social information.
Work done in collaboration with McGarryBowen, NY | www.mcgarrybowen.com
THE CHALLENGE
After years of being one of the signature snacks filling American homes with authentic flavor, many could remember the taste, yet struggled to call John Wm. Macy’s yummy snacks by their name.
THE OPPORTUNITY
To maintain family tradition — and family recipe — we worked closely with our client to make sure we brought out the brand’s realness and authenticity into the homes of its customers.
THE OUTCOME
Our rebranding of ”These are the ones” reassures John Wm. Macy’s is the flavor everyone loves, and the name everyone’s got on the tip of their tongues.
Work done in collaboration with Favorite Shirt, NY | www.favoriteshirt.co
THE CHALLENGE
Sally Hansen is every girl's BFF for the perfect manicure, but we needed to show the full spectrum of the Sally Hansen products.
THE OPPORTUNITY
To show the brand’s range of products, we created Sally Hansen's social media campaign: “A Year of Color”, which featured a color every week and required having a new manicure on a daily basis. We would concept, stylize, shoot, and edit each post to feature a specific product, on a specific day, with a specific color. Nobody has ever done so many manicures in such record time, but it was totally worth it.
THE OUTCOME
This "always on" campaign lives on Tumblr, Instagram, Twitter, Facebook as well strategic paid online media. Likes and shares have gone up every week.
Work done in collaboration with Big Fuel, NY | www.bigfuel.com
THE CHALLENGE
Show how Benadryl helps you get ready for allergy season.
THE OPPORTUNITY
Show how Benadryl helps key influencers stay amazing during allergy season, featuring key product benefits.
THE OUTCOME
We partnered with Bustle and a few key influencers to make a series of videos and social media posts which offered tips and recommendations to get ready for allergy season.
The first series was with social media influencer Steffy Degreff, where she welcomed up in her Brooklyn home to share her favorite tips on how she gets more ‘me time’ — instead of ‘down time’ — during allergy season.
Another series was with Liz Kamarul, where we followed her to her favorite thrift stores along the streets of New Orleans to find the ultimate pieces for her latest home renovation.
Work done in collaboration with UM, NY | www.umww.com
THE CHALLENGE
Introduce Coca-Cola’s latest Fanta Beach flavors within 5 seconds.
THE OPPORTUNITY
Show snippets of ‘unexpected’ events that could interfere with fun times, and how quick thinking can turn things around in a second to continue the fun.
THE OUTCOME
Using the Fanta characters, we came up with short stories that would bring fun, playful characters to life as they enjoyed the new flavors, used their imagination, and kept the good times rolling.
Work done in collaboration with Ogilvy, Paris | www.ogilvy.com
THE CHALLENGE
Show Louis Vuitton’s core values make it more than just a luxury brand; it’s a lifestyle brand.
THE OPPORTUNITY
Louis Vuitton had launched a couple of “Core Values” campaigns, all including a series of ads from 2007-2012 which featured celebrities in different destinations around the world photographed by Annie Leibovitz. Each celebrity introduced a valuable message along their journeys, and on 2011, Angelina Jolie was the chosen spokesperson for Cambodia, although Roger Federer and Rafael Nadal were also considered.
THE OUTCOME
The campaign was launched only on print and on Louis Vuitton’s site, including exclusive videos of the celebrities sharing their powerful stories, communicating an overall message of goodness, and how ‘Life is a journey’.
Work done in collaboration with Ogilvy, Paris | www.ogilvy.com
