THE CHALLENGE
Sally Hansen is every girl's BFF for the perfect manicure, but we needed to show the full spectrum of the Sally Hansen products.

THE OPPORTUNITY
To show the brand’s range of products, we created Sally Hansen's social media campaign: “A Year of Color”, which featured a color every week and required having a new manicure on a daily basis. We would concept, stylize, shoot, and edit each post to feature a specific product, on a specific day, with a specific color. Nobody has ever done so many manicures in such record time, but it was totally worth it. 

THE OUTCOME
This "always on" campaign lives on Tumblr, Instagram, Twitter, Facebook as well strategic paid online media. Likes and shares have gone up every week.

Work done in collaboration with Big Fuel, NY | www.bigfuel.com